Children’s Book Publishing Companies: A Complete Guide for Aspiring Authors in the USA
Understanding the Children’s Book Market in the USA
Children’s Book Publishing Companies: The children’s book market in the USA is one of the most dynamic and consistently profitable sectors in publishing. Whether it’s picture books, early readers, or middle-grade fiction, children’s literature continues to boom. With parents, educators, and libraries constantly looking for fresh, engaging content, the demand for children’s books remains steady—even during economic downturns. For aspiring authors, understanding the scope of this market is the first step toward successfully publishing a children’s book.
Why Children’s Books Are in High Demand
In today’s digital age, where screens dominate children’s attention, the printed book still holds a unique charm. Parents crave screen-free alternatives, schools emphasize literacy from an early age, and storytime remains a cherished bonding activity. Children’s books don’t just entertain—they educate, inspire, and teach values.
The demand is further driven by diverse and inclusive storytelling. Modern parents seek books that represent all races, cultures, family types, and gender identities. Authors who understand this shift and write with purpose are well-positioned to make an impact. If you’re looking to tap into this market, now is an excellent time to join the ranks of published children’s book authors.
Market Trends and Growth Opportunities
According to industry data, children’s book sales surged during the pandemic and have remained strong. Picture books and early chapter books are particularly popular. There’s also been a noticeable uptick in independent and self-published children’s books, especially on platforms like Amazon Kindle Direct Publishing (KDP).
Growth opportunities abound in niche categories—STEM topics, bilingual books, and books focusing on emotional intelligence are currently trending. The popularity of series books (think “Diary of a Wimpy Kid”) also offers repeat readership and brand-building opportunities.
Understanding these trends allows authors to cater their content to what the market craves. It’s not just about writing what you love—it’s also about writing what readers (and their parents) want to buy.
Types of Children’s Book Publishing Companies
Before jumping into publishing, authors must understand the types of children’s book publishing companies available in the USA. Your choice can drastically impact your book’s exposure, profits, and creative control.
Traditional vs. Self-Publishing
Traditional publishing involves submitting your manuscript to a publishing house, often with the help of a literary agent. If accepted, the publisher handles editing, design, distribution, and marketing. It’s prestigious but highly competitive, and it can take years to see your book on shelves.
Pros:
- Professional editing, design, and marketing
- Wide bookstore distribution
- Author advances and potential royalties
Cons:
- Long waiting periods
- Less creative control
- Lower royalty percentages
Self-publishing, on the other hand, allows authors to bypass the gatekeepers. Platforms like Amazon KDP and IngramSpark empower authors to publish and distribute their books independently.
Pros:
- Full creative control
- Higher royalty rates
- Faster publishing timelines
Cons:
- You handle everything—or hire professionals
- Marketing is your responsibility
- Initial costs for editing, design, and promotion
Choosing between traditional and self-publishing boils down to your goals, budget, and timeline.
Hybrid Publishing Explained
Hybrid publishing combines elements of both traditional and self-publishing. These companies often charge fees for services like editing and distribution but also provide more hands-on support than pure self-publishing.
For children’s book authors, hybrid publishers can be a great middle-ground—offering professional services without the submission hurdles of traditional publishing. However, be cautious: not all hybrid publishers are reputable. Always check reviews, contracts, and royalty structures.
Well-known hybrid options include BookBaby and AuthorHouse, which we’ll cover later in detail.
Top Traditional Children’s Book Publishing Companies in the USA
For authors dreaming of getting their book in major bookstores and libraries, traditional publishers remain the gold standard. These publishers have decades of experience, trusted brand recognition, and massive distribution networks.
Scholastic
Scholastic is a titan in the children’s book industry. Known for publishing classics like Clifford the Big Red Dog, Harry Potter, and The Magic School Bus, Scholastic is deeply embedded in school systems and book fairs across the USA.
Getting published by Scholastic is no easy feat—they rarely accept unsolicited manuscripts, often requiring an agent. But if you’re lucky enough to be accepted, the rewards are tremendous.
Perks include:
- Massive school and library distribution
- Strong marketing support
- Access to educational markets
HarperCollins Children’s Books
A division of one of the Big Five publishers, HarperCollins Children’s Books has published some of the best-loved stories in American literature, from Where the Sidewalk Ends to The Chronicles of Narnia. They accept agented submissions only, so landing an agent is a prerequisite.
They offer:
- Top-tier editorial expertise
- Global distribution
- Long-term brand building
Authors published by HarperCollins often enjoy international reach and lucrative rights deals.
Penguin Young Readers Group
Another giant, Penguin Random House’s children’s division includes imprints like Puffin Books and Dial Books. They are known for a wide variety of titles from baby board books to young adult novels.
While submission is typically through agents, they do host open submission contests and events from time to time. Their reach and reputation make them a dream destination for many authors.
Leading Self-Publishing Platforms for Children’s Books
Now, let’s dive into the best self-publishing options for authors who want speed, control, and higher royalty rates. These platforms are especially friendly to beginner authors and small publishers.
Amazon Kindle Direct Publishing (KDP)
Amazon KDP is the most accessible and widely used self-publishing platform in the USA. With millions of customers browsing Amazon daily, KDP offers a direct route to market.
Why it’s great for children’s books:
- Free to use
- Print-on-demand (no upfront printing costs)
- KDP Select offers promotional tools
Authors retain full rights and can earn up to 60% royalties on paperbacks (after print costs). While formatting children’s books with images requires some finesse, many tools and services now specialize in KDP-ready picture book layouts.
If you’re a new author, Amazon KDP is arguably the best starting point.
IngramSpark
IngramSpark is a favorite among authors seeking bookstore and library distribution. Unlike Amazon KDP, which primarily targets online customers, IngramSpark plugs into Ingram’s vast global distribution network.
Advantages:
- Hardcover options
- Expanded retail reach
- Professional-looking prints
It does charge a small setup fee, but frequent promotional codes waive this cost. It’s ideal for authors who want their books on bookstore shelves and are serious about long-term sales.
BookBaby
BookBaby offers premium self-publishing services, including editing, formatting, cover design, and marketing. It’s a one-stop shop for authors who want help from professionals but still retain their publishing rights.
Best features:
- Dedicated publishing support
- High-quality prints
- Ebook + print combo packages
BookBaby isn’t cheap, but for authors with a budget and a desire for polish, it’s a top-tier choice.
Other Notable Publishing Platforms for Children’s Books
Beyond the big names like Amazon KDP and IngramSpark, many lesser-known platforms offer excellent services specifically tailored to self-publishing children’s books. These options vary in pricing, support, and reach but are definitely worth considering.
B&N Press (Barnes & Noble Press)
Barnes & Noble Press gives indie authors the opportunity to publish print and eBooks directly on the Barnes & Noble online store. It’s a solid platform for children’s authors who want to reach a different audience than just Amazon.
Why consider B&N Press:
- No setup fees
- Royalties up to 70% on eBooks
- Access to Barnes & Noble’s loyal customer base
While the platform doesn’t offer extensive author services like editing or design, it’s user-friendly and integrates well with Barnes & Noble’s marketplace. Children’s authors looking for increased visibility in the B&N ecosystem will find this platform valuable.
Blurb
Blurb is highly popular for photo books, making it a perfect option for richly illustrated children’s books. It offers excellent design tools, including its own software for creating custom layouts, which is ideal for visual storytelling.
Key features:
- Free design tools like BookWright
- Print-on-demand
- High-quality hardcover options
Blurb integrates with Amazon and Ingram, making it a great tool for print-heavy books like picture books. However, the focus on visual quality comes with higher print costs, so be mindful when pricing your book.
AuthorHouse
AuthorHouse is one of the older self-publishing service providers, offering everything from editing and design to marketing. It falls under the umbrella of Author Solutions, which also owns Xlibris and iUniverse.
What you get:
- Guided publishing process
- Packages for every budget
- Personalized marketing support
While AuthorHouse has received mixed reviews due to upselling practices, its comprehensive services can be helpful for first-time authors who want a helping hand. It’s essential to read all contracts carefully and clarify costs upfront.
PublishDrive
PublishDrive stands out for its global reach and extensive distribution network. It allows you to publish eBooks, print books, and audiobooks, and then distributes them to over 400 stores worldwide—including Amazon, Apple Books, and Google Play.
Why it’s appealing:
- Royalty-based or flat-fee pricing models
- Easy royalty tracking
- Built-in promotion tools
This platform is ideal for tech-savvy authors who want to publish in multiple formats and reach a global audience. It’s especially useful for those creating educational or bilingual children’s content.
Draft2Digital
Draft2Digital specializes in distributing eBooks, making it a smart option if your children’s book is text-heavy (e.g., early readers or chapter books). They don’t charge upfront fees and only take a small percentage of your royalties.
Benefits include:
- Free formatting tools
- Wide distribution
- Simple royalty structure
While not ideal for image-heavy picture books, it’s a great choice for beginner authors testing the waters with early readers or middle-grade stories.
StreetLib
StreetLib is a lesser-known platform that offers global publishing capabilities in multiple formats. It supports multilingual titles and provides tools for distribution, formatting, and even crowdfunding.
Why use StreetLib:
- Supports 20+ languages
- Global reach including Latin America, Europe, and Asia
- Royalty management tools
StreetLib is particularly appealing for authors writing for international audiences or multicultural stories. It’s also flexible with pricing models, allowing you to control your publishing experience.
Kobo Writing Life
Kobo Writing Life (KWL) gives authors access to the Kobo eBook store and a global reader base. In Europe and Canada, Kobo is a popular platform, making it a great platform for international distribution.
Key features:
- Royalty rate up to 70%
- Real-time sales tracking
- Author promotions and marketing tools
While it doesn’t support print books directly, KWL is an excellent secondary channel for eBooks. Pairing Kobo with another platform like IngramSpark can help authors cover both print and digital distribution.
How to Choose the Right Publishing Company for Your Children’s Book
With so many children’s book publishing companies to choose from, how do you pick the one that’s right for you? Your decision should align with your goals, budget, technical skills, and vision for your book.
Factors to Consider
When comparing publishers, ask yourself:
- Do I want to retain full creative control?
- Is bookstore distribution important to me?
- Do I need help with editing, design, or marketing?
- What’s my budget for publishing services?
A traditional publisher might be ideal if you want prestige and professional support but expect to give up some control and face long waits. If speed and independence are more important, self-publishing gives you that freedom—but demands more effort on your part.
Budget and Royalties
Every publishing path comes with costs—either upfront or via royalties. Traditional publishers typically offer an advance but lower royalty rates (usually 5–10%). Self-publishing may cost more upfront (editing, design, marketing), but you’ll keep 35–70% of your book’s earnings.
Create a cost breakdown that includes:
- ISBN and copyright registration
- Cover design and interior layout
- Marketing and promotion
- Printing costs (if applicable)
Always read the fine print. Some platforms charge hidden fees or lock you into long-term contracts. Use author forums and review sites to gauge reliability before signing on.
Author Support Services
Author support can make or break your publishing journey. Look for companies that offer:
- Responsive customer service
- Tutorials or webinars
- Optional editing, layout, and cover design
- Marketing assistance
Companies like BookBaby and AuthorHouse shine in this area, offering hands-on support packages. Meanwhile, platforms like KDP and IngramSpark expect more independence, though they provide helpful guides and community forums.
Steps to Publishing a Children’s Book Successfully
Publishing a children’s book isn’t just about uploading a PDF and hitting “publish.” It’s a process that involves careful planning, editing, and design to make sure your story stands out in a crowded marketplace.
Writing and Editing Your Manuscript
Start with a clear concept. Children’s books often deal with simple, universal themes—friendship, courage, learning, etc. Keep your language age-appropriate and your pacing tight. Rhyme and repetition work well in younger age groups but require skill.
Hire a professional editor to review your manuscript. Children’s literature demands clarity, rhythm, and flow. A good editor can help ensure your book reads smoothly and avoids common pitfalls.
Illustrations and Layout Design
Illustrations are the heart of any picture book. You can either illustrate it yourself or hire a professional artist. Platforms like Fiverr, Upwork, and Reedsy are excellent places to find experienced children’s book illustrators.
Once illustrations are ready, focus on layout. Use design tools like Adobe InDesign, BookWright (Blurb), or hire a book designer. The layout should flow with the text, not overpower it.
ISBN, Copyright, and Legal Essentials
Don’t overlook the legal side. You’ll need:
- An ISBN (some platforms provide this for free, but owning it yourself gives more freedom)
- Copyright registration for your protection
- A Library of Congress Control Number (LCCN) for library distribution
These registrations add credibility and protect your intellectual property from infringement.
Common Mistakes to Avoid When Publishing a Children’s Book
Even the best manuscripts can fall flat if common publishing mistakes aren’t avoided. Here are pitfalls to watch for:
- Ignoring the Target Audience
Many authors write what they want instead of what children enjoy. Remember, your audience is both the child and the adult buying the book.
- Poor Quality Illustrations
In children’s books, pictures speak louder than words. Low-quality or inconsistent artwork will turn readers away.
- Skipping Professional Editing
Typos and awkward phrasing can ruin the reading experience. Professional editing is non-negotiable.
- Underestimating the Importance of a Cover
A well-designed cover sells your book. Don’t skimp on this; it’s your first impression.
- Lack of Marketing
“If you publish it, they will come” is a myth. You must market your book—through social media, email lists, book fairs, and more.
Avoid these mistakes, and you’ll be well on your way to publishing success.
Marketing Your Children’s Book Post-Publication
Publishing your children’s book is only half the journey. Once it’s live, the real work begins—marketing. Without visibility, even the best-written book can remain unnoticed. The good news? There are proven strategies to help your children’s book reach readers and generate sales.
Online Marketing Strategies
Start by building your author platform. This means creating a professional website and maintaining a presence on social media platforms like Instagram, Facebook, and TikTok—especially since visual content performs well when promoting illustrated children’s books.
Here are key strategies to market online:
- Create an author website with a blog and contact page.
- Use email marketing to build a reader list. Offer a free downloadable coloring page or sample chapter in exchange for email signups.
- Set up Amazon Author Central to optimize your Amazon presence with an author bio, photos, and additional links.
- Utilize SEO by targeting search phrases like “best children’s books for toddlers” or “picture books about sharing” in your product listings and blog content.
- Leverage YouTube or Reels to showcase read-aloud sessions or behind-the-scenes creation videos.
Don’t forget paid ads. Platforms like Amazon Ads, Facebook Ads, and BookBub offer cost-effective promotion methods with detailed targeting options.
Leveraging Social Media and Author Platforms
Instagram and TikTok are goldmines for children’s book authors due to their visual nature. Use hashtags like #kidlit, #childrensbookauthor, #picturebook, and #readaloud to expand your reach. Post regularly and engage with teachers, parents, librarians, and fellow authors.
Consider using platforms like:
- Goodreads to connect with book lovers and get reviews.
- Reedsy Discovery to reach early readers and influencers.
- StoryOrigin or BookFunnel to promote with other authors through group promos.
When used consistently, these platforms can build lasting visibility for your book, drive sales, and help grow your career as a children’s author.
Success Stories from First-Time Children’s Book Authors
Aspiring children’s book writers often ask, “Is it really possible to succeed as a first-time author?” The answer is a resounding yes. Countless authors have turned their stories into success through self-publishing or by landing a traditional publishing deal.
One inspiring example is Eva Chen, whose debut children’s book “Juno Valentine and the Magical Shoes” became a New York Times bestseller. She leveraged her social media presence and background in fashion to connect with a massive audience.
Then there’s Tom Percival, who self-published several children’s titles before getting picked up by traditional publishers. His books now appear in major bookstores worldwide.
On Amazon KDP, authors like Diane Alber became bestsellers through consistent marketing, vibrant illustrations, and a deep understanding of what kids enjoy reading. Diane’s “I’m Not Just a Scribble” series grew into a full product line of educational books and merchandise.
These examples show that with dedication, creativity, and smart marketing, first-time children’s authors can not only publish their books—but thrive.
Final Thoughts on Children’s Book Publishing Companies
The world of children’s book publishing is vibrant, diverse, and more accessible than ever before. Whether you dream of signing with a traditional giant like Scholastic or prefer the creative freedom of self-publishing on Amazon KDP, there’s a publishing path for every type of author.
Children’s book publishing companies vary widely—from platforms offering comprehensive publishing packages to DIY options where you’re in full control. What matters most is aligning your publishing journey with your goals, budget, and reader audience.
Take time to research, invest in quality (editing, design, marketing), and treat your book like the professional product it is. When done right, your story has the power to delight, teach, and inspire the next generation of readers.
Frequently Asked Questions (FAQs)
1. What is the best self-publishing platform for children’s books?
Amazon KDP is the most popular due to its massive reach, ease of use, and royalty structure. For wider print distribution, IngramSpark is also highly recommended.
2. How much does it cost to self-publish a children’s book?
Costs vary depending on services used. On average:
- Editing: $300–$1,000
- Illustrations: $500–$3,000
- Layout/design: $100–$500
- ISBN & distribution: $0–$125
You can expect to invest anywhere from $1,000 to $5,000 for a professional-quality children’s book.
3. Can I publish a children’s book without an illustrator?
Yes, if you’re skilled in illustration yourself or opt for a text-heavy format like early readers. Otherwise, professional illustrations are highly recommended for picture books.
4. How do I get my children’s book into bookstores?
Use platforms like IngramSpark for retail distribution, approach local stores directly, or work with a distributor. Having an ISBN, proper formatting, and a strong marketing plan will improve your chances.
5. Do I need a literary agent to publish a children’s book?
Only if you’re aiming for traditional publishers like Scholastic or Penguin. Self-publishing platforms don’t require agents.
